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d-CON Mouse Party

d-CON came to us asking: "How do we sell baits to kill mice without killing real mice? And we don't have too much money by the way..." Our approach: be funny and memorable. Make people "love to hate" the mice.

Project Roles
Art Director, Creative Director
Reckitt Benckiser Group
Art Direction, Creative Direction, Post-Production
Commercials - Video, Scripted TV
Project Industries
Packaged Goods