Get The Vape Off Your Back

Vaping has become an epidemic among teenagers in the United States. Use of vapes (like Juul) and other e-cigarettes has increased 900 (nine hundred) percent in just the past few years. The Evelyn Lily Lutz Foundation in Beverly, MA asked us to create a locally targeted campaign to help counter the marketing from Big Vape and influence teen attitudes around vaping.

Realizing that facts won’t resonate, and that teens* are immune to messages around long term health effects almost anything, we decided to get weird.