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Get The Vape Off Your Back

Vaping has become an epidemic among teenagers in the United States. Use of vapes (like Juul) and other e-cigarettes has increased 900 percent in just the past couple of years. The Evelyn Lily Lutz Foundation in Beverly, MA asked us to create a campaign that could help shape teen attitudes around vaping. Realizing that facts won't resonate, and that teens are immune to messages around long term health effect, we chose an unsettling and memorable approach.

Project Roles
Creative Director
Company
mcann health
Skills
Creative Direction
Media
Commercials - Video
Project Industries
Non-Profit
Collaborators