We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Get The Vape Off Your Back

Vaping has become an epidemic among teenagers in the United States. Use of vapes (like Juul) and other e-cigarettes has increased 900 percent in just the past couple of years. The Evelyn Lily Lutz Foundation in Beverly, MA asked us to create a campaign that could help shape teen attitudes around vaping. Realizing that facts won't resonate, and that teens are immune to messages around long term health effect, we chose an unsettling and memorable approach.

Project Roles
Creative Director
mcann health
Creative Direction
Commercials - Video
Project Industries