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Polio in Pakistan

In 2015, the challenge with polio eradication in Pakistan centered around distrust of both the vaccine and polio workers who would go door to door administering it by the Pashtun people in the frontier region with Afghanistan. To overcome this, we needed to change the conversation around polio in Pakistan. Instead of relying on fear, we created communications that focused on creating trust for the health workers by showing them as being members of the community with shared values.

Project Roles
Creative Director
Copywriting, Country, Creative Direction, Art Direction, Creative Strategy
Advertising, Scripted TV
Project Industries