Audi isn’t a luxury car company that uses social media to compete with other luxury car companies.
Audi competes with everything you in your social feed. We took a big picture approach to tell visual stories through Instagram. While other luxury car brands post car porn, Audi strives to deliver car porn with a plot and it worked. Repeat visitors flocked to the Audi Instagram grid to watch the stories develop.
- Project Roles
- Art Director, Creative Director
- MUH·TAY·ZIK | HOF·FER
- Art Direction
- Social Media Content
- Project Industries