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SoulCycle Brand Refresh

SoulCycle is a brand powered by joy, celebration, and hospitality. We refreshed the brand's visual and verbal language—establishing a brand book, robust guidelines, and a new photography direction to help lead the brand into the future.

Project Roles
Art Director, Designer
Company
SoulCycle
Skills
Art Direction, Brand Strategy, Design
Media
Brand Identity, Branding
Project Industries
Sports
SoulCycle Brand Refresh
SoulCycle Brand Refresh
SoulCycle Brand Refresh