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Philips | OneBlade One Take

Guys don’t want to do research or read instruction manuals when Pops can just show them the ropes, posing a challenge to new players in the facial hair space. When Philips launched a revolutionary tool that claimed to style it all (so revolutionary we couldn’t technically call it a razor), we ignored the brief and pitched something just as revolutionary for the brand. Rather than producing your run-of-the-mill shaving tutorial video that guys could ignore, we created an interactive experience that accepted three fan-submitted style challenges and brought them to life using OneBlade’s recommended shaving techniques—all for a record low cost-per-view.

Project Roles
Content Strategist, Copywriter
Company
The Marketing Arm
Skills
Content Strategy, Copywriting, Scripting, Conceptual
Media
Interactive Videos, Social Media Content, Social Media Copy
Project Industries
Beauty, Lifestyle
Philips | OneBlade One Take