SanDisk "More than data"

SanDisk invented flash memory and are the industry leaders in innovation. Problem is most people think all flash memory is the same. After a few unsuccessful rounds with the client, I got the call.

At its most basic level, SanDisk memory devices help capture, preserve, and share data. Simple 1’s and 0’s. But in truth, those 1’s and 0’s represent so much more, and mean vastly different things to different people. This campaign utilizes those varying ideas of what data represents in order to focus our attention on how important high-quality memory is to our jobs, our lives and ultimately our memories.