Tango Ventures // Gloo

The Challenge: Augment Gloo’s small internal design team to help define their brand, visual voice, and product design strategy. Services: • Brand definition • Visual identity design • Product design • Build the team • Photography • UX/UI The Approach: • Clarify Gloo’s market position by leading branding workshops and incepting a new brand concept • Manifest the brand vision with an elastic and scalable visual identity • Establish a unique, memorable and consistent visual presence that harmoniously extends across media platforms and channels • Initiateconstructionofadesign system that enables Gloo staff to create delightful and consistent experiences for platform partners and consumers