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Tango Ventures // Gloo

The Challenge: Augment Gloo’s small internal design team to help define their brand, visual voice, and product design strategy. Services: • Brand definition • Visual identity design • Product design • Build the team • Photography • UX/UI The Approach: • Clarify Gloo’s market position by leading branding workshops and incepting a new brand concept • Manifest the brand vision with an elastic and scalable visual identity • Establish a unique, memorable and consistent visual presence that harmoniously extends across media platforms and channels • Initiateconstructionofadesign system that enables Gloo staff to create delightful and consistent experiences for platform partners and consumers

Project Roles
Creative Director, Illustrator, UI Designer
Adobe Illustrator, Art Direction, Creative Direction, HTML, Product Development, Sketch
App Design, Brand Identity, Environmental Design, Photography
Project Industries
Software, Startups, Technology
Tango Ventures // Gloo