Walkabout Australia is a brand new exhibit at the San Diego Zoo Safari Park that showcases the flora & fauna of the Australian outback. This safari experience is unlike any other, because you are free to roam the grounds amongst the animals. In creating this campaign, we conceived of the ‘Kanguru’ character – an endearingly free-spirited, Bohemian-Australian with a SoCal flower-child attitude.
San Diego Zoo
Apparel Design, Art Direction, Copywriting, Design