Epson Back to School Campaign

Epson's goal every fall is simple: a Back to School initiative to promote a collection of products that integrates their online store, social channels and retail partnerships. Going back to school can be stressful on a student. We wanted to capture the energy and nervous excitement that defines the Back to School feeling. Using dynamic lifestyle imagery, we told relatable stories positioning the products as student companions rather than tools or hardware. The information design is optimized based on analysis of data gathered from prior Epson Store campaigns, while the minimal styling is intended to stand out from an otherwise inundated feed.