😢 After 13 years, Working Not Working will officially close its doors on June 30, 2025.
-
- Jeffrey Copywriter / Creative Director / Art Director
Benjamin Moore: New Product (BEN) Launch
Benjamin Moore was being ignored by newer homeowners and millennial renters who saw it as old and stodgy.
So we introduced them to Ben, a new entry level brand aimed at design conscience renters and new home-owners. With targeted banners, print, and in-store posters, Ben become one of the brand’s most successful new product introductions.
- Project Roles
- Copywriter
- Skills
- Conceptual, Copywriting, Creative Strategy
- Media
- Advertising, Social Media Copy, Branding
