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Indra K. Nooyi Retirement Dinner - Video Production

INVNT produced an intimate, but elegant and high-profile (especially the guests) retirement dinner at the famed Rainbow Room for Indra K. Nooyi, the former CEO and Chairwoman of PepsiCo. While it wasn't a PepsiCo-sanctioned event, it was the multinational corporation's board that served as our "client." The opening video was a piece that I conceptualized and scripted, as I aimed for a poetic, heartfelt tribute that told the story of Indra's inspirational life through the lens of a fairytale. I also pulled together the large majority of the visual assets, which is a combination of stock video assets and images of Indra found on the internet, as well as providing direction on how to use our soundtrack, Explosions in the Sky's Postcard from 1952. We also used the song's music video to provide visual assets.

Project Roles
Copywriter, Creative Director
Company
Indra Nooyi
Skills
Content Writing, Copywriting, Creative Direction, Creative Research, Creative Strategy
Media
Branded Content, Commercials - Video
Project Industries
Packaged Goods