2019 Starz For Your Consideration | Pop-Up Experience
For their 2019 For Your Consideration (FYC) campaign, Starz wanted to upend the traditional panel show and advertising campaign, and turn their FYC offering into a pop-up experience both consumers and Emmy voters could enjoy.
We led an innovative creative strategy and experiential execution of the event, where we created a series of custom builds -- in collaboration with our fabrication partners, Slaack -- for each show Each build had its own strategy based on the desired Emmy nominations, narratives, and art direction. Whether it was an museum-like installation showcasing colonial-era clothing and decor for Outlander, a VR activation recreating a scene from American Gods via a first person POV or GIF-able Instagram-driven experience for Power, attendees and voters alike were treated to a vibrant, interactive experience that reimagined what an FYC could be.
- Project Roles
- Creative Director
- Creative Direction, Creative Strategy
- Brand Identity, Corporate Events, Environmental Design, Events, Virtual Reality
- Project Industries
- Entertainment, Virtual Reality