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2019 Starz For Your Consideration | Pop-Up Experience

For their 2019 For Your Consideration (FYC) campaign, Starz wanted to upend the traditional panel show and advertising campaign, and turn their FYC offering into a pop-up experience both consumers and Emmy voters could enjoy. We led an innovative creative strategy and experiential execution of the event, where we created a series of custom builds -- in collaboration with our fabrication partners, Slaack -- for each show Each build had its own strategy based on the desired Emmy nominations, narratives, and art direction. Whether it was an museum-like installation showcasing colonial-era clothing and decor for Outlander, a VR activation recreating a scene from American Gods via a first person POV or GIF-able Instagram-driven experience for Power, attendees and voters alike were treated to a vibrant, interactive experience that reimagined what an FYC could be.

Project Roles
Creative Director
Company
Starz
Skills
Creative Direction, Creative Strategy
Media
Brand Identity, Corporate Events, Environmental Design, Events, Virtual Reality
Project Industries
Entertainment, Virtual Reality
2019 Starz For Your Consideration | Pop-Up Experience
2019 Starz For Your Consideration | Pop-Up Experience
2019 Starz For Your Consideration | Pop-Up Experience
2019 Starz For Your Consideration | Pop-Up Experience
2019 Starz For Your Consideration | Pop-Up Experience
2019 Starz For Your Consideration | Pop-Up Experience
2019 Starz For Your Consideration | Pop-Up Experience
2019 Starz For Your Consideration | Pop-Up Experience
2019 Starz For Your Consideration | Pop-Up Experience
2019 Starz For Your Consideration | Pop-Up Experience
2019 Starz For Your Consideration | Pop-Up Experience