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Florida Rooted

I was hired to rebrand and redesign both the Florida Rooted image and website. First, I redesigned their logo. Then, I wrote the Brand Story and designed a new e-commerce Squarespace website.

Project Roles
Content Producer, UX/IA Designer, UI Designer, Typographer, Strategist, Project Manager, Photographer, Editor (Copy), Editor (Brand/Content), Designer, Creative Director, Copywriter, Content Strategist, Writer
Florida Rooted
Adobe Lightroom, Adobe Photoshop, Art Direction, Brand Strategy, Consulting, Content, Content Management, Content Strategy, Content Writing, Copywriting, Creative Direction, Creative Research, Creative Strategy, Design, Design Strategy, E-Commerce, Editing, HTML, Human-Centered Design, Marketing Strategy, Media Strategy, SEO, Strategy
Photography, Social Media Content, UI Design, Visual Designs, Websites
Project Industries
Advertising, Health/Pharma, Lifestyle, Media
Florida Rooted
Florida Rooted