I was hired to rebrand and redesign both the Florida Rooted image and website. First, I redesigned their logo. Then, I wrote the Brand Story and designed a new e-commerce Squarespace website.
- Project Roles
- Content Producer, UX/IA Designer, UI Designer, Typographer, Strategist, Project Manager, Photographer, Editor (Copy), Editor (Brand/Content), Designer, Creative Director, Copywriter, Content Strategist, Writer
- Florida Rooted
- Adobe Lightroom, Adobe Photoshop, Art Direction, Brand Strategy, Consulting, Content, Content Management, Content Strategy, Content Writing, Copywriting, Creative Direction, Creative Research, Creative Strategy, Design, Design Strategy, E-Commerce, Editing, HTML, Human-Centered Design, Marketing Strategy, Media Strategy, SEO, Strategy
- Photography, Social Media Content, UI Design, Visual Designs, Websites
- Project Industries
- Advertising, Health/Pharma, Lifestyle, Media