British Airways "Go With Those Who Know"

One of my favorites. And not just because it won a few awards, but because of how it grew. It started with a single assignment for a small PR piece going to BA staff and trade groups. However,once we had the idea, we knew one wasn’t going to be enough. Thanks to an amazing client who saw the potential, we were able to take over New York with over 240 unique pieces reaching every corner of the city. It was a fun, simple way to remind travelers why our client’s higher-priced service was worth it. (London International Award, Mobius, EFFIE)