Fashion For Good Experience in Amsterdam, NL (Museum and Store)

The Fashion for Good Experience is the world’s first interactive museum dedicated to sustainable fashion innovation, which includes three floors of exhibits and a next-generation retail space, in Amsterdam. Everything has been built and printed with sustainable materials which was a big challenge. I was involved in all the steps of the project, from Concept to Installation. My role was to ideate on the overall experience, look and feel, visitor journey, physical design, visual identity, window display, user experience, etc. During the design development and production phase, my role was Design Lead on the visual identity, the material selection, all printed graphics and illustration work as well as overseeing the integrity of the physical design development and installation.