Kimora Lee Simmons: Life in the Fab Lane
THE BRIEF: My friend was Kimora's asst/biz manager and also on the show. Style Network was promoting it in the usual ways, but said friend asked if I had any ideas for how to promote it beyond billboards and interstitials. Totally off the books. Fun creative exercise as a favor to a friend.
THE SOLUTION: So, if you've ever met Kimora — or, hell, even if you just read People Magazine — you know she's rich as F and all about the fancy fance. This is literally why the people who love her love her. They like to imagine themselves in her situation, so these concepts elevated ordinary, everyday things to Kimora's stratospheric level. At the time, I didn't know who the show sponsors were yet, but I proposed to my friend that they use advertiser's premium products in the way I have to deepen the relationship.
- Project Roles
- Copywriter, Designer
- Conceptual, Copywriting, Design
- Project Industries