Website Redesign

Information Architect | UX/UI Designer Rockaway Records website specializes in buying and selling rare music and memorabilia. As the sole researcher and designer I created prototypes addressing the search functionality, information architecture, and checkout process. - Conducted Heuristic evaluation and C&C analysis to discover potential issues and market standards - Synthesized survey and interviews through affinity mapping to create a persona and journey map. - Utilized​ ​open card​ ​sorting​ ​to​ ​determine​ ​information​ ​architecture - Used pen and paper to sketch​ ​potential​ ​website ​screens​ for paper prototyping - Conducted usability testing​ ​with paper, mid-fi, and hi-fi wireframes - Created​ ​a​ ​high​ ​fidelity​ ​prototype​ ​app​ ​that​ ​allowed​ ​users​ ​to​ ​easily find and purchase rare music and memorabilia