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Mobile Site Redesign

Lead Designer | UX/UI Designer (pro bono) Fragrant Jewels specializes in bath products that contain hidden rings. Our UX team of 3 researched and designed prototypes to clarify FJ’s products and membership program. - Discovered site issues and market standards through Heuristic Evaluation and C&C - Confirmed potential new user’s pain points through interviews - Conducted Contextual Inquiry to discover FJ’s production methods - Synthesized interviews, heatmaps, analytics, and brand strategy - Utilized​ hybrid ​card​ ​sorting​ ​to​ ​determine​ ​information​ ​architecture - Conducted ​paper, mid-fi​, and hi-fi usability testing to optimize user flow

Project Roles
UI Designer, UX/IA Designer
Fragrant Jewels
Adobe XD, Brand Strategy, Comparative Analysis, Figma, Information Architecture, Low / High Fidelity Prototyping, Usability Testing, User Research
UX Designs, UI Design
Project Industries
Mobile Site Redesign