99¢ Only Store "The Dollionaire"

I was the copywriter on this campaign, and directed the three short videos that accompany it. This project was done in collaboration with The Bookshop LA. Within two hours of going live on Insta with "The Dollionaire," the actual 99¢ Only Store account reached out and wanted a partnership. Pretty cool stuff.

Project Roles
Copywriter, Director
Skills
Copywriting
Media
Advertising, Billboards, Branded Content
99¢ Only Store "The Dollionaire"
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