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March On - DSW Spring 2017 Catalog

In spring 2017, I helped change DSW's voice from simply "best friend speak" to "encouraging, passionate, slightly snarky best friend." I put that new voice into action in this catalog.

Project Roles
Copywriter, Editor (Copy), Writer
Company
DSW
Skills
Copywriting, Creative Strategy, Wrangling - Creatives
Media
Brand Identity
Project Industries
Retail
March On - DSW Spring 2017 Catalog