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Breaking the Ice - DSW celebrity partnership

DSW tapped Olympians Adam Rippon and Mirai Nagasu to represent their newest collections. I flew out to LA for a day to interview them on set. From that content, I wrote a magazine article, web landing pages, emails, social posts, and a press release.

Project Roles
Copywriter, Writer
Company
DSW
Skills
Brand Strategy, Copywriting, Social, Social Media Strategy
Media
Branded Content, Websites
Project Industries
Retail
Breaking the Ice - DSW celebrity partnership