Breaking the Ice - DSW celebrity partnership
DSW tapped Olympians Adam Rippon and Mirai Nagasu to represent their newest collections. I flew out to LA for a day to interview them on set. From that content, I wrote a magazine article, web landing pages, emails, social posts, and a press release.
- Project Roles
- Copywriter, Writer
- Company
- DSW
- Skills
- Brand Strategy, Copywriting, Social, Social Media Strategy
- Media
- Branded Content, Websites
- Project Industries
- Retail
