😢 After 13 years, Working Not Working will officially close its doors on June 30, 2025.
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- Kathryn Art Director / Designer
Zoo Campaign - Meet the Neighbors
Our goal for this awareness campaign for the Birmingham Zoo was to endear the public to our animals and encourage them to visit their neighbors regularly. We highlighted the animal's distinct personalities by using their real names as well as funny headlines and engaging imagery. The campaign included a 30 second TV spot, several outdoor boards and paid social.
- Project Roles
- Art Director, Designer
- Company
- The Birmingham Zoo
- Skills
- 2D, Adobe InDesign, Adobe Photoshop, Art Direction, Conceptual, Design
- Media
- Advertising, Billboards, Television
- Project Industries
- Non-Profit
