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We Know From Experience: Hit & Drone

Farmers Insurance knows a thing or two because they’ve seen a thing or two. Every year, Farmers Insurance agents submit their most outrageous claims in hopes of adding their story to the “We Know From Experience” campaign. This specific broadcast spot aimed to create a relevant and innovative ad that still maintained the Farmer’s Insurance brand. My copywriter and I selected a claim and built a storyline that was both relatable and comedic. With our broadcast plan, we added social media-specific ads we reached a larger audience, and garnered more views. Hit and Drone became one of Farmer’s Insurance’s Most viewed and memorable broadcast spots.

Project Roles
Art Director, Designer, Writer
Company
Farmers Insurance
Skills
Art Direction, Conceptual, Broadcast, Social
Media
Commercials - Broadcast, Social Media Content
We Know From Experience: Hit & Drone