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Trejo Boxing Gym Print Campaign

Poster campaign for Trejo Olympic Boxing Gym in Havana, Cuba. The insight was to channel the tough and rugged spirit of the Cuban people into a training gym that churns out Olympic champions. The "anti-Equinox" gym where there's no fancy pampering. Just rusty nails, no roof, iron weights, and worn out punching bags. I also shot this myself on location with a set of Sony Alphas including the A7II and the A7RII with a G Master lens.

Project Roles
Copywriter, Creative Director
Skills
Art Direction, Copywriting
Media
Posters, Advertising
Project Industries
Sports
Trejo Boxing Gym Print Campaign
Trejo Boxing Gym Print Campaign
Trejo Boxing Gym Print Campaign
Trejo Boxing Gym Print Campaign
Trejo Boxing Gym Print Campaign
Trejo Boxing Gym Print Campaign
Trejo Boxing Gym Print Campaign