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JOE FRESH - Seasonal Campaigns

Associate Creative Director for the JOE FRESH account: I managed a small team and worked on the Seasonal Campaign Development for Spring, Summer, and Fall 2017. This work consisted of developing the 360 Campaign Concept, inclusive of creative development, presentations, and production. I led the pre/production concept stage in preparation for the shoot, developing ideas around model casting, styling, set, props, etc. — all part of the development of the campaign. Briefing calls, management of schedules and project timelines. On Set photoshoot direction, post-production direction Post/ Shoot Creative Development: All design projects for each season that occur post-shoot — creative development, layout, presentation and revisions of actual in/store retail signage, large format signage, OOH ads, print ads, TV, etc. Oversight + Guidance of 3rd Parties for creative production, Broadcast editing direction. Please visit my portfolio site for more work.

Project Roles
Creative Director
Company
KRAMER
Skills
360 Photography, Commercial, Creative Direction, E-Commerce
Media
Large Format Photography (Digital), Large Format Photography (Film), Retail Designs, Social Media Content
Project Industries
Fashion
JOE FRESH - Seasonal Campaigns
JOE FRESH - Seasonal Campaigns
JOE FRESH - Seasonal Campaigns
JOE FRESH - Seasonal Campaigns
JOE FRESH - Seasonal Campaigns
JOE FRESH - Seasonal Campaigns
JOE FRESH - Seasonal Campaigns
JOE FRESH - Seasonal Campaigns
JOE FRESH - Seasonal Campaigns