JOE FRESH - Seasonal Campaigns
Associate Creative Director for the JOE FRESH account: I managed a small team and worked on the Seasonal Campaign Development for Spring, Summer, and Fall 2017. This work consisted of developing the 360 Campaign Concept, inclusive of creative development, presentations, and production. I led the pre/production concept stage in preparation for the shoot, developing ideas around model casting, styling, set, props, etc. — all part of the development of the campaign. Briefing calls, management of schedules and project timelines. On Set photoshoot direction, post-production direction Post/ Shoot Creative Development: All design projects for each season that occur post-shoot — creative development, layout, presentation and revisions of actual in/store retail signage, large format signage, OOH ads, print ads, TV, etc. Oversight + Guidance of 3rd Parties for creative production, Broadcast editing direction.
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