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KEEPING SKIN AMAZING | vaseline

When we launched the Vaseline campaign “Keeping Skin Amazing”, the skincare category was cluttered with images of beauty, smiling women and life-improvement benefits of lotion. So we decided to challenge the norm and refocus on the one true thing that inspires us and have known and understood best for over 130 years. Skin is amazing - in a vast multitude of ways - and skin’s fascinating intricacies are the foundation of our product innovations and how we communicate. The creative celebrates the magic of skin itself - and Vaseline’s ability to optimize skin’s health in order to keep it amazing.

Project Roles
Art Director
Company
Vaseline
Skills
Art Direction
Media
Brand Films
Project Industries
Beauty
KEEPING SKIN AMAZING | vaseline
KEEPING SKIN AMAZING | vaseline
KEEPING SKIN AMAZING | vaseline
KEEPING SKIN AMAZING | vaseline
Collaborators