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Lyft: Instagram city series

A people-first exploration of the faces and places that Lyft brings together — from drivers and passengers to the people who make a city what it is. This storytelling content appeared on social media channels (Instagram, Twitter, Facebook, YouTube), blogs, advertising. So: less touristy "Best places to eat!" and more meet the people and neighborhoods and organizations that make this city what it is. We've featured everyone from big wave surfer and equal pay advocate Bianca Valenti to a Cambodian-American family that realized the American Dream thanks — in part, at least — to some tasty panda-shaped doughnuts.

Project Roles
Copywriter, Creative Director
Art Direction, Content Writing, Creative Direction, Creative Research, Creative Strategy, Wrangling - Creatives
Branded Content, Social Media Content, Social Media Copy
Project Industries
Automotive, Travel/Tourism
Lyft: Instagram city series