Counter Narrative typography
Individuelle Irrégulière —
Otis College of Art and Design is an institution filled with individual voices. The school and everything in it reflects the people it serves. While the current visual identity is modern and legible, it lacks the vibrant, expressive nature of the Otis community. Over three days (06/24/2019—06/26/2019) Swedish Graphic Designer, Minna Sakaria, lead ten members of the Otis MFA Graphic Design program to build on the Otis visual identity, and contrast it with counter narratives through an experimental type workshop. Each participant sought inspiration from the student culture, campus architecture, and their narratives to emphasize what it means to be an individual here at Otis. Using these references, participants collaborated to create Individuelle Irrégulière, a collaborative typeface meant to disrupt Otis’ current logotype with playful typography, iconography, and illustrations.
Participants: Minna Sakaria, Jessica Berge, Jenny Chen, Joshue Molina, Keila Roberts, Jennita Shah, Julian Traxler, Yin Wei, Gwen Wen, Jason Wu, and myself.