USAA. What You're Made Of, We're Made For.
I’m very proud to be one of the three brand creatives that brought this campaign to life. It was a long and intense 12-month process, but for the first time after nearly 100 years, our clients finally have a unified brand identity and tagline across all their lines of business.
Introducing: USAA. What You’re Made Of, We’re Made For.
- Project Roles
- Creative Director
- Saatchi & Saatchi
- Broadcast, Conceptual, Copywriting
- Commercials - Broadcast
- Project Industries
- Advertising, Finance