I jumped at the chance to design what I hoped would become my first physical product—a real prototype. What started as a napkin sketch turned into a detailed production brief that was handed off to a team of well-known Czech product designers and glassmakers. Before long, I was actually holding what I had designed on that napkin—a brand new, limited-edition beer glass for Staropramen (the famous Czech beer and global Molson-Coors brand).
The Staropramen Glass, handcrafted by the finest glassmakers in the Czech Republic, is a limited edition product that pays homage to the brand’s origins while also capturing Prague’s playful spirit—an impressive mix of the modern and traditional.
- Project Roles
- Art Director, Copywriter, Creative Director, Designer, Product Designer
- Art Direction, Copywriting, Creative Strategy, Design, Management of Teams 1-10, Project Management
- Commercials - Video, HTML 5 Banners, Products - Physical, Websites