FOREO // Issa 2
This U.K.-focused outdoor campaign for the ISSA 2 sonic toothbrush provided an alternative to the predictably boring communication in the category. While other electric toothbrush ads focus on performance, we differentiated FOREO with a cheeky tone.
- Project Roles
- Copywriter, Creative Director
- Art Direction, Brand Strategy, Copywriting, Creative Direction, Management of Teams 10-20, Project Management
- Billboards, HTML 5 Banners