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FOREO // Issa 2

This U.K.-focused outdoor campaign for the ISSA 2 sonic toothbrush provided an alternative to the predictably boring communication in the category. While other electric toothbrush ads focus on performance, we differentiated FOREO with a cheeky tone.

Project Roles
Copywriter, Creative Director
Skills
Art Direction, Brand Strategy, Copywriting, Creative Direction, Management of Teams 10-20, Project Management
Media
Billboards, HTML 5 Banners
FOREO // Issa 2