INFINITI Q50

Global campaign for the launch of INFINITI’s new Q50 and the brand’s partnership with Stephen Curry. The campaign launched with a teaser film posted by Stephen on his Instagram and was followed by two 30 sec films drawing the parallel between the performance of the super star athlete and the Q50 in “Feeling of Performance” and the shared mindset of Stephen and INFINITI in the “Two of me” film. The global campaign was also supported with product Instagram carousels and online media. As well as distribution through Stephen Curry’s own channels.