The Prisoner Wine Company Brand Identity

The Prisoner Wine Company was born from a desire to remake the rules. And while the wine brand has long had a cult following, it needed some help redefining its identity. So, we developed a creative platform fit for the iconoclasts who aren't afraid to step out of line: Defiantly Different. To better reflect this new identity, we redesigned the website and reinvigorated brand copy. Additionally, when TPWC wanted to introduce new consumer touch points, we named its premier wine clubs—“The Fringe” and “The Line Up”—and crafted messaging for the new tasting lounge (including print invitations and print ads).

Project Roles
The Prisoner Wine Company
Conceptual, Copywriting
Advertising, Naming, Social Media Content, Websites, Brand Identity
Project Industries
The Prisoner Wine Company Brand Identity