The American Association of Advertising Agencies Web Site Redesign & Integration
The 4A's is the Advertising Industry's professional organization. I was the Lead User Experience Strategist & Designer of a team comprised of my creative agency (VML) and the 4A's resident technology and content staff. We were tasked with integrating a number of legacy sites, each having a disparate function (signup for webinars and professional development workshops, job database, thought leadership and industry trends content, etc.) into a single content management system and visual branding, simplifying navigational pathways, and overall giving the site a cutting-edge look and feel.
- Project Roles
- UX/IA Designer
- The 4 A's
- Design Pattern Research, Design Strategy, Digital Tech, E-Commerce, Experiential, Human-Centered Design, Information Architecture, Mobile, OmniGraffle, User Research
- Advertising, Brand Guidelines, Brand Identity, Branded Content, E-commerce Platforms, Interaction Designs, Site Maps, UI Design, User Flows, User Journeys, UX Designs, Visual Designs, Websites, Wireframes, Wordpress Sites
- Project Industries