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The American Association of Advertising Agencies Web Site Redesign & Integration

The 4A's is the Advertising Industry's professional organization. I was the Lead User Experience Strategist & Designer of a team comprised of my creative agency (VML) and the 4A's resident technology and content staff. We were tasked with integrating a number of legacy sites, each having a disparate function (signup for webinars and professional development workshops, job database, thought leadership and industry trends content, etc.) into a single content management system and visual branding, simplifying navigational pathways, and overall giving the site a cutting-edge look and feel.

Project Roles
UX/IA Designer
Company
The 4 A's
Skills
Design Pattern Research, Design Strategy, Digital Tech, E-Commerce, Experiential, Human-Centered Design, Information Architecture, Mobile, OmniGraffle, User Research
Media
Advertising, Brand Guidelines, Brand Identity, Branded Content, E-commerce Platforms, Interaction Designs, Site Maps, UI Design, User Flows, User Journeys, UX Designs, Visual Designs, Websites, Wireframes, Wordpress Sites
Project Industries
Advertising
The American Association of Advertising Agencies Web Site Redesign & Integration
The American Association of Advertising Agencies Web Site Redesign & Integration
The American Association of Advertising Agencies Web Site Redesign & Integration