Brief: Give Siri a second chance by showing how it can make your day easier. Role: Copywriter at MAL ( I didn't go to the shoot, or the edit, but I did help concepting and writing scenes for the script ) Art directors: Jacob Abernathy, Nick Jones, Yelena Sophia Copywriters: Will Decher, Kevin Fitz Creative Directors: Greg Greenberg, Jeremy Wirth Executive Creative Director: JD Jurentkuff Chief Creative Officer: Brent Anderson