Unpacked

As video proved more valuable in our marketing strategy, and the caliber of artists increased, we found ourselves using the same formula again and again because it worked. We worked with LA-based video pioneers Yours Truly to develop our first editorial content series, Unpacked. In contrast to our other videos, which tend to be more technical and marketing-driven storylines, this series took a more cinematic approach. In each episode, artists dissect and unpack the techniques, processes, and ideas that go into creating their unique sounds. These sounds were then released as their signature sample packs on the Splice sample marketplace. Additional Product Credits at URL :)