MINI
MINI is an iconic brand. My job was to keep it that way with cheeky headlines that captured MINI Cooper's playful spirit. And then help evolve the brand with the global launch of the quirky MINI Clubman — The Other MINI.
- Project Roles
- Copywriter
- Company
- Butler Shine Stern & Partners
- Skills
- Copywriting
- Media
- Advertising
- Project Industries
- Advertising
