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MINI

MINI is an iconic brand. My job was to keep it that way with cheeky headlines that captured MINI Cooper's playful spirit. And then help evolve the brand with the global launch of the quirky MINI Clubman — The Other MINI.

Project Roles
Copywriter
Company
Butler Shine Stern & Partners
Skills
Copywriting
Media
Advertising
Project Industries
Advertising
MINI
MINI
MINI
MINI
MINI
MINI
MINI