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Floyd Visual Identity

Floyd is a modern furniture company with products that look good and are long lasting. The identity is focused around a custom typeface I drew, inspired and representing the company's Rust Belt heritage. The custom typeface and logo are drawn from the letters of an old steel factory sign where the founders’ grandfather worked.

Project Roles
Designer, Type Designer
Company
Order
Skills
Type Design
Media
Brand Identity, Branding, Typography
Project Industries
Startups
Floyd Visual Identity
Floyd Visual Identity
Floyd Visual Identity
Floyd Visual Identity
Floyd Visual Identity
Floyd Visual Identity
Floyd Visual Identity
Floyd Visual Identity
Floyd Visual Identity