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Fair - Launch Campaign - Associate Creative Director

Fair is a startup that allows you get a car on your phone. Their previous campaign was a bit complicated, heading the team as Associate Creative Director, we stripped it down to a simple and fun campaign focused on ease of use. Our shoot included a modular approach and lead to a video content kit including over 100 pieces of content.

Project Roles
Art Director, Copywriter, Creative Director
Art Direction, Copywriting, Creative Direction, Wrangling - Creatives
Commercials - Broadcast, Commercials - Video, Social Media Content, Social Media Copy
Project Industries
Advertising, Automotive, Lifestyle