Fair - Launch Campaign - Associate Creative Director
Fair is a startup that allows you get a car on your phone. Their previous campaign was a bit complicated, heading the team as Associate Creative Director, we stripped it down to a simple and fun campaign focused on ease of use. Our shoot included a modular approach and lead to a video content kit including over 100 pieces of content.
- Project Roles
- Art Director, Copywriter, Creative Director
- Art Direction, Copywriting, Creative Direction, Wrangling - Creatives
- Commercials - Broadcast, Commercials - Video, Social Media Content, Social Media Copy
- Project Industries
- Advertising, Automotive, Lifestyle