Mitsubishi Motors - Eclipse - Creative Director

Mitsubishi brought back their Eclipse in 2018 and there was a solar eclipse in 2018. It was the perfect time for them to make a bunch of content. I worked as Creative Director, developed the technical content creation plan, managed on location cameras, and editorial/VFX crew of 15. In 48hours we created and approved 16 pieces of content - a 60 second TVC, 2 hour eclipse live stream via satellite, 6 BTS videos and 8 social videos. This event also included helicoptering in +40 influencers to a literal grass farm in the middle of Oregon where we set up a perfect viewing experience with a proper astrologer.

Project Roles
Art Director, Copywriter, Creative Director, Creative Technologist
Art Direction, Copywriting, Creative Direction, Live Action, Wrangling - Celebrities, Wrangling - Creatives
Advertising, Commercials - Broadcast, Commercials - Video, Social Media Copy, Treatments
Project Industries
Advertising, Automotive, Luxury