😢 After 13 years, Working Not Working will officially close its doors on June 30, 2025.
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- Benji Creative Director / Copywriter / Director
BMW - 1 Series - China - Creative Director
BMW wanted to introducing their 1 Series to technology lovers in China and had some influencers on the hook, so what next? Build out several ridiculous custom race tracks that each tech wizard can traverse and at the same time play a game, that’s what. I took on the role of Creative Director and created three spots that visualize some deep tech crews in an absurd light. c
- Project Roles
- Copywriter, Creative Director, Creative Technologist
- Company
- BMW
- Skills
- After Effects, Art Direction, Color Grading, Copywriting, Creative Direction, Wrangling - Creatives
- Media
- Advertising, Commercials - Broadcast
- Project Industries
- Advertising, Gaming, Luxury, Automotive
