BMW - 1 Series - China - Creative Director

BMW wanted to introducing their 1 Series to technology lovers in China and had some influencers on the hook, so what next? Build out several ridiculous custom race tracks that each tech wizard can traverse and at the same time play a game, that’s what. I took on the role of Creative Director and created three spots that visualize some deep tech crews in an absurd light. c

Project Roles
Copywriter, Creative Director, Creative Technologist
After Effects, Art Direction, Color Grading, Copywriting, Creative Direction, Wrangling - Creatives
Advertising, Commercials - Broadcast
Project Industries
Advertising, Gaming, Luxury, Automotive
BMW - 1 Series - China - Creative Director