Jordan - Air Jordan 34 Campaign - Creative Director

Jordan Brand was launching the 34th installment of their classic Jordan and needed a social media campaign. I work with Laundry Service as Creative Director to get the word out on Instagram with content for each color way of the Air Jordan 34. I also Directed the live action and still photo shoots. Created content included a :30sec Hero, :15sec Micro, 2 IGstories, 6 in feed stills, and an IGquiz.

Project Roles
Creative Director, Copywriter
Laundry Service
Art Direction, Copywriting, Creative Direction, Creative Strategy, Management of Teams 10-20, Sports, VFX, Wrangling - Creatives
Advertising, Commercials - Video, Photography, Treatments
Project Industries
Advertising, Luxury, Sports
Jordan - Air Jordan 34 Campaign - Creative Director