NBC Sports, Tokyo 2020 Olympics logo development and illustration

LA based studio MOCEAN was tasked with creating a fresh, dynamic brand for NBC Sports' coverage of the upcoming 2020 Olympic Games in Tokyo, Japan. The branding needed to be as dynamic, energetic and edgy as Tokyo itself, yet still retain an expected nod and respect for traditional culture. My job on the team was to design concepts for custom logo typography, as well as a bit of free reign to explore the brand in more unconventional ways, through illustration, animation, and branded objects. While quite a bit of work has been done, this is a snapshot of the ongoing design and exploration process, a never ending endeavor with unlimited possibilities. Finished deliverables included logo concepts and illustration (which were used in the press release of the 2020 Tokyo branding.