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The Rest Room by Thinx

Thinx needed a fresh, bold, and meaningful concept for their pop-up shop — something, in other words, that dovetailed with their brand and mission. We conceived of the "Rest Room" as a comfortable space for people with periods. Too often, we force people to talk about periods in hushed tones and only acknowledge their existence behind locked bathroom doors. So, we flipped the stigma by creating a space where people could be candid about periods, learn about them, and of course, purchase the Thinx products that literally make a period more comfortable. For this project, I worked with Sho Shibuya to create the concept, give it a name, contribute words and ideas for some of the store signage and collateral, and wrote a little manifesto to put a bow on the whole thing.

Project Roles
Copywriting, Creative Direction
Branding, Manifestos, Naming, Retail Designs, Window Displays
Project Industries
The Rest Room by Thinx