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adidas Original flagship design and integrated campaign

Sid Lee was responsible for a complete redesign of the flagship stores and transforming the retro image of adidas originals into a contemporary lifestyle brand. This one of a kind retail experience is focused on celebrating individuality and originality. The store redesign also lead to the launch of a 360campaign, the adidas House Party

Project Roles
Art Director, Furniture Designer, Industrial Designer
Company
Sid Lee
Skills
Art Direction, Furniture Design
Media
Architecture, Interactive Installations
Project Industries
Fashion, Lifestyle, Sports
adidas Original flagship design and integrated campaign
adidas Original flagship design and integrated campaign
adidas Original flagship design and integrated campaign
adidas Original flagship design and integrated campaign
adidas Original flagship design and integrated campaign
adidas Original flagship design and integrated campaign
adidas Original flagship design and integrated campaign
adidas Original flagship design and integrated campaign