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Uber x ASU: Take your seat

Uber launched a free tuition program for over 250,000 drivers at ASU Online. They could use the benefit for themselves, or transfer it to a family member. We created a foundational anthem to show the scale of the program, and three mini documentaries to show the impact of the program on three very different people—all with incredibly inspiring stories.

Project Roles
Content Strategy, Copywriting, Creative Strategy, Scripting, Social Media Strategy , Storyboarding
Branded Content, Microsites, Short Films, Social Media Content, Taglines, Television
Project Industries
Education, Technology