Uber x ASU: Take your seat
Uber launched a free tuition program for over 250,000 drivers at ASU Online. They could use the benefit for themselves, or transfer it to a family member.
We created a foundational anthem to show the scale of the program, and three mini documentaries to show the impact of the program on three very different people—all with incredibly inspiring stories.
- Project Roles
- Content Strategy, Copywriting, Creative Strategy, Scripting, Social Media Strategy , Storyboarding
- Branded Content, Microsites, Short Films, Social Media Content, Taglines, Television
- Project Industries
- Education, Technology