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Chantix "Slow Turkey"
Going “Cold Turkey” on cigarettes can be difficult, especially when one is faced with nicotine withdrawals. That why we launched the “Slow Turkey” campaign for Chantix (Pfizer). Chantix is a nicotine-free oral medication that is prescribed to smokers who are interested in quitting cigarette smoking and can smoke right up to their quit date vs going cold turkey and maybe not being successful.
- Project Roles
- Art Director, Creative Director
- Company
- Y&R
- Skills
- Art Direction, Creative Direction
- Media
- Character Designs, Concept Art, Storyboards, Television