2019 Target Patio Collections

I was the lead Art Director, charged with capturing the assets for the 2019 Outdoor Living (Patio) furniture and accessories collections for Target and then designing a corresponding new digital experience. The images would primarily populate a 13 page e-commerce for web and app, as well as be used for advertising, promotions, e-mails, and social. I worked with another art director, and two producers (one in Minneapolis and one in California) putting together photo shoots in several locations and assembling two photography crews. After the shoot, I worked with UX strategists and designers to create an elevated consumer experience based on user data and research from the previous year focusing on new ways we could inspire customers to update their outdoor space.